Ford Ikon scores highest in the entry mid-size segment

Ford's entry-level sedan the Ford Ikon scored highest in the entry mid-size segment according to the JD Power Asia Pacific 2009 India Initial Quality Study SM (IQS). Ford Ikon is the clear winner in its segment scoring 90 PP100 in this J.D. Power study while the industry scores averaging at 123 PP 100 in the entry mid-size segment for Overall New -Vehicle Quality in India.

Michael Boneham, president and managing director, Ford India, commenting on this commendable achievement told that the results speak for itself. It’s about a quantum leap in quality that companies vehicles demonstrate and their laser-focus and commitment to produce world-class quality vehicles for this market that exceed customer expectations.

Both the Ford Ikon and the Ford Endeavour earlier this year had won top scores for 2009 J.D Power Vehicle Dependability in the entry midsize and SUV segment respectively. The Ford Ikon has been ranked No. 1 and much stronger in the initial vehicle quality as compared to the Maruti Swift Dzire and Tata Indigo in the entry mid-size segment. The much awaited cars in India are Mitsubishi Lancer Evolution X and Volkswagen Beetle.